Nike: Better is Temporary
Discover the ethos-driven design formula that redefined an industry. This book offers an unprecedented, behind-the-scenes look at the internal philosophies that drive the world’s leading athletic brand.Beginning with the landmark "Breaking2" project, this immersive publication explores five thematic pillars: performance, brand expression, collaboration, inclusive design, and sustainability. It is a masterclass in creative problem-solving, combining 500 color illustrations with insights directly from Nike’s design team.
Publisher: Phaidon
Features: "Crafting Color" bonus chapter and a half-tone dot pattern cover featuring Eliud Kipchoge.